{"product_id":"digital-makeover-collin-9781119706106","title":"Digital Makeover: How l'Oreal Put People First to Build a Beauty Tech Powerhouse","description":"\u003cp\u003e\u003cb\u003eGet an insider's perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Makeover: How L'Or al Put People First to Build a Beauty Tech Powerhouse\u003c\/i\u003e examines L'Or al's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Or al turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Makeover\u003c\/i\u003e comprehensively describes L'Or al's strategy, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMaintaining market leadership in the face of disruption \u003c\/li\u003e \u003cli\u003eBelieving in the transformative power of the organization, its legacy and its people \u003c\/li\u003e \u003cli\u003eA social-centric approach to beauty tech, ecommerce and digital services \u003c\/li\u003e \u003cli\u003eThe company's successful play for market dominance in China \u003c\/li\u003e \u003cli\u003eCase studies that showcase best practices for digital transformation across sectors \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDigital Makeover\u003c\/i\u003e is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Collin, Marie Taillard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119706106\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119706106\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d","brand":"Collin","offers":[{"title":"Hardcover","offer_id":43980865634559,"sku":"9781119706106","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_76c19eb6-e53d-4e72-99e5-99319107ad43.jpg?v=1683252337","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-makeover-collin-9781119706106","provider":"WR Book House","version":"1.0","type":"link"}