{"product_id":"digital-marketing-advanced-in-tourism-bruno-barbosa-sousa-9781837087877","title":"Digital Marketing Advanced in Tourism: Theoretical Bases and Applications","description":"\u003cp\u003e\u003cem\u003eDigital Marketing Advanced in Tourism\u003c\/em\u003e explores the dynamic intersection of digital marketing and the tourism industry, offering readers a comprehensive understanding of how digital strategies can elevate and transform tourism brands. Through real-world case studies, the book delves into how companies within the tourism sector have successfully leveraged digital marketing to enhance their visibility, increase engagement, and build a strong presence in an increasingly competitive market. From destinations promoting unique local experiences, to global tourism brands scaling their influence, this book highlights the pivotal role of digital tools in modern tourism.\u003c\/p\u003e \u003cp\u003eAs the tourism industry continues to grow and diversify, it faces the challenge of distinguishing itself in a crowded marketplace. \u003cem\u003eDigital Marketing Advanced in Tourism\u003c\/em\u003e outlines the evolving nature of tourist offerings, from traditional attractions like beaches and cultural heritage to niche experiences that appeal to today's more sophisticated traveller. By integrating digital marketing concepts with real-world examples, this contributed work is an essential resource for anyone in the academic and professional space seeking to explore the digital tourism landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruno Barbosa Sousa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1837087873\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781837087877\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Bruno Barbosa Sousa","offers":[{"title":"Hardcover","offer_id":47637094269183,"sku":"9781837087877","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8576646c-25a5-4819-9aca-38c20b7d5dcb.jpg?v=1765113848","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-marketing-advanced-in-tourism-bruno-barbosa-sousa-9781837087877","provider":"WR Book House","version":"1.0","type":"link"}