{"product_id":"digital-marketing-and-analytics-barbara-a-manko-9798874223205","title":"Digital Marketing and Analytics: 13 Corporate Case Studies","description":"Uncover insights for improving business performance and optimizing data for business decision-making through effective digital marketing analytics. Using real-world examples from 13 corporate case studies, Dr. Barbara Manko demonstrates the best ways to help businesses succeed through data science management. Over 23 years of business, leadership, and technology experience in the corporate world and the classroom contribute to Dr. Manko's expertise on the topics of business analytics, big data, digital marketing, and more.\u003cbr\u003eTopics include: \u003cul\u003e\n\u003cli\u003eBusiness Productivity: Monday.com\u003c\/li\u003e\n\u003cli\u003eExcellent Customer Service: Chick-fil-A\u003c\/li\u003e\n\u003cli\u003eEffective Marketing: The Barbie Movie\u003c\/li\u003e\n\u003cli\u003eUser-Friendly Web Design: Zillow\u003c\/li\u003e\n\u003c\/ul\u003eDesigned to be used as a supplement to college courses at the graduate level, this helpful compilation of practical knowledge and polished research can also be read a standalone to further your market knowledge and help any business improve their marketing and data analysis\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Barbara A. Manko\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798874223205\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"Barbara A. Manko","offers":[{"title":"Paperback","offer_id":48437463515391,"sku":"9798874223205","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fb3f200a-6952-4a5b-be0c-03dd1044c98b.jpg?v=1777161986","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-marketing-and-analytics-barbara-a-manko-9798874223205","provider":"WR Book House","version":"1.0","type":"link"}