{"product_id":"digital-marketing-in-practice-hanne-knight-9781398608894","title":"Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns","description":"\u003cp\u003e\u003cstrong\u003eLearn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDigital Marketing in Practice\u003c\/em\u003e\u003c\/strong\u003e balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDigital Marketing in Practice\u003c\/em\u003e\u003c\/strong\u003e also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSupported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hanne Knight, Lizette Vorster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398608890\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398608894\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.50d","brand":"Hanne Knight","offers":[{"title":"Hardcover","offer_id":44302428438783,"sku":"9781398608894","price":159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_034f0b31-a7f2-4330-8d3b-ae32c0562599.jpg?v=1695161530","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-marketing-in-practice-hanne-knight-9781398608894","provider":"WR Book House","version":"1.0","type":"link"}