{"product_id":"digital-marketing-jeremy-kagan-9781732987098","title":"Digital Marketing: Strategy and Tactics - 2 ed","description":"\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic \u003c\/p\u003e\u003cp\u003ethinker - who might guide the vision in their organization requiring an understanding all of \u003c\/p\u003e\u003cp\u003ethe options available as well as how to evaluate them; and the tactical perspective, for the \u003c\/p\u003e\u003cp\u003eroll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch \u003c\/p\u003e\u003cp\u003ecampaigns themselves.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach chapter is designed to present frameworks for thinking broadly and structurally about\u003c\/p\u003e\u003cp\u003ethe channel being discussed, but with many examples and exercises to bring the practical\u003c\/p\u003e\u003cp\u003edeployment of digital marketing into a real-world focus.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeremy Kagan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1732987092\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781732987098\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wessex, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/10\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 302\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.69d","brand":"Jeremy Kagan","offers":[{"title":"Hardcover","offer_id":43995298005247,"sku":"9781732987098","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6ae046e2-d182-45b1-a875-abbdfd1c6961.jpg?v=1683335018","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-marketing-jeremy-kagan-9781732987098","provider":"WR Book House","version":"1.0","type":"link"}