{"product_id":"digital-marketing-paulo-botelho-pires-9781032471730","title":"Digital Marketing: Analyzing its Transversal Impact","description":"\u003cp\u003eThis book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paulo Botelho Pires\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032471735\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032471730\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Paulo Botelho Pires","offers":[{"title":"Hardcover","offer_id":48449201144063,"sku":"9781032471730","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f61662ec-5dad-4e31-bbc3-e2b67281641f.jpg?v=1777262366","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-marketing-paulo-botelho-pires-9781032471730","provider":"WR Book House","version":"1.0","type":"link"}