{"product_id":"digital-marketing-strategies-for-tourism-jos-duarte-santos-9781522597834","title":"Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries","description":"The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e José Duarte Santos\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522597832\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522597834\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.69d","brand":"José Duarte Santos","offers":[{"title":"Hardcover","offer_id":44068396859647,"sku":"9781522597834","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3d04287b-773d-431b-9d4c-dc21ad5287fc.jpg?v=1685418766","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-marketing-strategies-for-tourism-jos-duarte-santos-9781522597834","provider":"WR Book House","version":"1.0","type":"link"}