{"product_id":"digital-marketing-unlocked-claudio-torres-9798255363124","title":"Digital Marketing Unlocked: Seven Proven Steps to Engage Customers, Increase Sales, and Build a Smart Online Strategy in the Age of AI","description":"Every digital marketing tactic you try works better when it is part of a system. Most businesses never build the system.\u003cp\u003eThey run ads without a content strategy. They post on social media without a direct channel to their audience. They track clicks but not the decisions that matter. Each piece works in isolation, and none of it compounds.\u003c\/p\u003e\u003cp\u003eDigital Marketing Unlocked gives you the system. Seven integrated steps that work together the way a spider web works - not through any single thread, but through the strength of every connection. Remove one thread and the web holds. Build all seven, and nothing gets through without you knowing.\u003c\/p\u003eTHE SEVEN STEPS\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eTALK \u003c\/b\u003e- Build a content presence that makes you findable wherever your audience is searching\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eINTERACT \u003c\/b\u003e- Create genuine two-way relationships through social networks and influencers\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTELL \u003c\/b\u003e- Own a direct, permission-based channel to your most engaged customers\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePUSH \u003c\/b\u003e- Expand your reach through paid promotion and sales funnel architecture\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSPREAD \u003c\/b\u003e- Design campaigns built for organic sharing and word-of-mouth amplification\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSEARCH \u003c\/b\u003e- Turn the internet into a real-time intelligence source on your market and competitors\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTRACK \u003c\/b\u003e- Measure everything, attribute correctly, and improve continuously\u003c\/li\u003e\n\u003c\/ul\u003eAI BUILT INTO EVERY STEP\u003cp\u003eEvery step includes a dedicated section on applying AI - not as a separate topic, but woven into the operational guidance at each stage. This is not a book about AI. It is a complete digital marketing system that uses AI the way serious practitioners actually use it: as a tool that makes every step faster, sharper, and more effective.\u003c\/p\u003eWHAT MAKES THIS EDITION DIFFERENT\u003cp\u003eMost digital marketing books published before 2024 were written before AI became a practical business tool. Most books published after 2024 are about AI, with marketing treated as an afterthought. Digital Marketing Unlocked is neither. It is a mature strategic framework, updated for the AI era, written by the author whose earlier work became a marketing textbook used in MBA programs across three continents.\u003c\/p\u003eWHO THIS BOOK IS FOR\u003cp\u003eSmall and mid-sized business owners building or scaling their digital presence. Marketing managers who need a structured, integrated approach rather than a collection of channel tactics. Entrepreneurs launching new ventures who need a complete go-to-market system. Professionals upskilling in AI-augmented digital strategy.\u003c\/p\u003e\u003cp\u003eEach chapter closes with a practical checklist. The final section consolidates all seven into a single action plan you can put to work immediately.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStrategy first. AI-powered. Built to last.\u003c\/b\u003e\u003c\/p\u003ePart of The Yellow Books series by Claudio Torres, the foundational text is The Bible of Digital Marketing, a university textbook used in MBA programs worldwide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claudio Torres\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798255363124\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Claudio Torres","offers":[{"title":"Paperback","offer_id":49097291530495,"sku":"9798255363124","price":14.9,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-marketing-unlocked-claudio-torres-9798255363124","provider":"WR Book House","version":"1.0","type":"link"}