{"product_id":"digital-signage-made-simple-for-david-bawarsky-9781523877416","title":"Digital Signage Made Simple for Retailers: How to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained","description":"\u003cb\u003eThe Complete \"How-to\" Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Gain the knowledge of this new and exciting digital technology to grow any retail business. All elements of digital signage are covered in simple terms, including displays, signage players, software, content, installation, and management of your signage network. Learn how to find competent installers, content developers, consultants, and equipment and software vendors. \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThirty-eight digital signage solutions to use in any type of retail environment.\u003c\/li\u003e \u003cli\u003eUnderstand how this medium works, financial costs and benefits and how to get your return on investment back quickly.\u003c\/li\u003e \u003cli\u003eHow to successfully deploy any number of screens in one location or thousands, worldwide.\u003c\/li\u003e \u003cli\u003eLearn how to prevent costly mistakes in purchasing incorrect equipment and software and save hundreds and thousands of dollars.\u003c\/li\u003e \u003cli\u003eHow to successfully deploy any number of screens in one location or thousands, worldwide.\u003c\/li\u003e \u003cli\u003eGain the confidence and knowledge to deal with equipment and software vendors, installers and content professionals.\u003c\/li\u003e \u003cli\u003eLearn to strategically position screens to create immediate \"call-to-action\" targeted messages.\u003c\/li\u003e \u003cli\u003eThe big differences between consumer and commercial displays and how to select the right displays for your applications.\u003c\/li\u003e \u003cli\u003eTarget the right messages, at the right time, to the right consumers.\u003c\/li\u003e \u003cli\u003eHow to use interactivity and analytics software to improve your messages for maximum effectiveness.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Bawarsky\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1523877413\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781523877416\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.50d","brand":"David Bawarsky","offers":[{"title":"Paperback","offer_id":47200787988735,"sku":"9781523877416","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_30dcec26-edcf-4c92-87c5-467d589b728f.jpg?v=1756787854","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-signage-made-simple-for-david-bawarsky-9781523877416","provider":"WR Book House","version":"1.0","type":"link"}