{"product_id":"digital-strategies-in-the-pharmaceutical-l-lerer-9781403903792","title":"Digital Strategies in the Pharmaceutical Industry","description":"This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e L. Lerer,M. Piper\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1403903794\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781403903792\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 239\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.70h x 6.30w x 0.78d","brand":"L. Lerer","offers":[{"title":"Hardcover","offer_id":47425236893951,"sku":"9781403903792","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bbc6b7b1-f86f-4c70-847d-b70cabdebae2.jpg?v=1761537932","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-strategies-in-the-pharmaceutical-l-lerer-9781403903792","provider":"WR Book House","version":"1.0","type":"link"}