{"product_id":"digital-strategies-regina-luttrell-9780190925390","title":"Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising","description":"\u003cem\u003eDigital Strategies\u003c\/em\u003e explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Regina Luttrell, Susan Emerick, Adrienne Wallace\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190925396\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190925390\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.21w x 0.61d","brand":"Regina Luttrell","offers":[{"title":"Paperback","offer_id":44048047833343,"sku":"9780190925390","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ff84a913-733d-48fc-915a-b068e5a2ca9a.jpg?v=1684993591","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-strategies-regina-luttrell-9780190925390","provider":"WR Book House","version":"1.0","type":"link"}