{"product_id":"digital-transformation-and-innovation-in-azizul-hassan-9781032220963","title":"Digital Transformation and Innovation in Tourism Events","description":"\u003cp\u003eThe pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.\u003c\/p\u003e\u003cp\u003eThe book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.\u003c\/p\u003e\u003cp\u003eThe book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Azizul Hassan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032220961\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032220963\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d","brand":"Azizul Hassan","offers":[{"title":"Hardcover","offer_id":48087499473151,"sku":"9781032220963","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_86a14d55-0b9f-4b88-92e6-d4dc003b7e0e.jpg?v=1769100412","url":"https:\/\/www.whiterainbookhouse.com\/products\/digital-transformation-and-innovation-in-azizul-hassan-9781032220963","provider":"WR Book House","version":"1.0","type":"link"}