{"product_id":"diners-dudes-and-diets-emily-j-h-contois-9781469660738","title":"Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture","description":"The phrase \"dude food\" likely brings to mind a range of images: burgers stacked impossibly high with an assortment of toppings that were themselves once considered a meal; crazed sports fans demolishing plates of radioactively hot wings; barbecued or bacon-wrapped . . . anything. But there is much more to the phenomenon of dude food than what's on the plate. Emily J. H. Contois's provocative book begins with the dude himself--a man who retains a degree of masculine privilege but doesn't meet traditional standards of economic and social success or manly self-control. In the Great Recession's aftermath, dude masculinity collided with food producers and marketers desperate to find new customers. The result was a wave of new diet sodas and yogurts marketed with dude-friendly stereotypes, a transformation of food media, and weight loss programs just for guys. \u003cbr\u003e\u003cbr\u003eIn a work brimming with fresh insights about contemporary American food media and culture, Contois shows how the gendered world of food production and consumption has influenced the way we eat and how food itself is central to the contest over our identities. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emily J. H. Contois\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1469660733\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781469660738\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/16\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2021","brand":"Emily J. H. Contois","offers":[{"title":"Hardcover","offer_id":43983359475967,"sku":"9781469660738","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f2345124-509e-4a41-a30e-3f030cf5dba8.jpg?v=1683266173","url":"https:\/\/www.whiterainbookhouse.com\/products\/diners-dudes-and-diets-emily-j-h-contois-9781469660738","provider":"WR Book House","version":"1.0","type":"link"}