{"product_id":"direct-assessment-of-consumer-utility-john-r-hauser-9781021499790","title":"Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing","description":"\u003cp\u003eThis book offers a rigorous yet accessible introduction to the theory and practice of consumer utility functions, using von Neumann-Morgenstern utility theory as a framework. With case studies and practical examples, the authors show how this approach can be used to design more effective marketing strategies and improve business performance.\u003c\/p\u003e\u003cp\u003eThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.\u003c\/p\u003e\u003cp\u003eThis work is in the \"public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.\u003c\/p\u003e\u003cp\u003eScholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John R. Hauser, Glen L. Urban\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 102149979X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781021499790\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Legare Street Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/18\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 74\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.15d","brand":"John R. Hauser","offers":[{"title":"Paperback","offer_id":46199213129983,"sku":"9781021499790","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_22d4adb8-08bb-44de-a094-38578c9f1e4c.jpg?v=1727925386","url":"https:\/\/www.whiterainbookhouse.com\/products\/direct-assessment-of-consumer-utility-john-r-hauser-9781021499790","provider":"WR Book House","version":"1.0","type":"link"}