{"product_id":"direct-mail-in-a-digital-patrick-f-pendergast-9780615993812","title":"Direct Mail in a Digital World","description":"Who says that Direct Mail is dead  In the digital age, everyone thinks email is the best marketing tool. Pat Pendergast details for you specific methods and processes he is using for Direct Mail success. Don't waste your hard earned money on a poorly conceived Direct Mail campaign. ROI (return on investment) is how you need to think and plan for a successful Direct Mail campaign. A 2% response rate is old news. You want to think lifetime value of a customer. Testing will also help you find the best mailing list and demographic for your product. Testing different prices will determine your price point. A Direct Mail campaign, when executed correctly, will continue to bring you sales and profits over and over again.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patrick F. Pendergast\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615993818\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615993812\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pendy Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 68\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.14d","brand":"Patrick F. Pendergast","offers":[{"title":"Paperback","offer_id":44059428651263,"sku":"9780615993812","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_17d081c4-e6ec-4ecd-8480-e48865df4945.jpg?v=1685058169","url":"https:\/\/www.whiterainbookhouse.com\/products\/direct-mail-in-a-digital-patrick-f-pendergast-9780615993812","provider":"WR Book House","version":"1.0","type":"link"}