{"product_id":"direct-to-consumer-advertisement-dtc-timothy-john-tucker-9781508786634","title":"Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring","description":"Pharmaceutical companies marketing their products spend millions of dollars annually to just make sure their consumers are aware of the benefits associated with the product they produce. Through the use of historical information from the health care industry and key economic theory this book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs. This book is printed on the pages only on the right side of the book for easy wraparound reading.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Timothy John Tucker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1508786631\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781508786634\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 60\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.12d","brand":"Timothy John Tucker","offers":[{"title":"Paperback","offer_id":44124341371135,"sku":"9781508786634","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_70637267-5040-4158-84fb-1ee5bb324ee8.jpg?v=1687436190","url":"https:\/\/www.whiterainbookhouse.com\/products\/direct-to-consumer-advertisement-dtc-timothy-john-tucker-9781508786634","provider":"WR Book House","version":"1.0","type":"link"}