{"product_id":"disciplined-entrepreneurship-expanded-updated-bill-aulet-9781394222513","title":"Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Expanded \u0026 Updated","description":"\u003cp\u003e\u003cb\u003eAn expanded \u0026amp; updated version of the award winning \u0026amp; bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDisciplined Entrepreneurship Expanded and Updated \u003c\/i\u003estarts by combining the timeless and insightful principles of \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e with the practical tools found in the \u003ci\u003eDisciplined Entrepreneurship Workbook\u003c\/i\u003e into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential--but not linear--integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe number-one process reason that new ventures fail\u003c\/li\u003e \u003cli\u003eEntrepreneurship is not an art, but rather a craft that can be learned\u003c\/li\u003e \u003cli\u003eHow the best idea or product is no assurance at all that you will win--there is much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003ePerfect for aspiring founders and entrepreneurs within existing organizations, \u003ci\u003eDisciplined Entrepreneurship Expanded \u0026amp; Updated\u003c\/i\u003e is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Aulet\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394222513\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394222513\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 8.80w x 1.00d","brand":"Bill Aulet","offers":[{"title":"Hardcover","offer_id":44321325908223,"sku":"9781394222513","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0afe88c9-f2cb-428f-9779-42575aa4be41.jpg?v=1696330315","url":"https:\/\/www.whiterainbookhouse.com\/products\/disciplined-entrepreneurship-expanded-updated-bill-aulet-9781394222513","provider":"WR Book House","version":"1.0","type":"link"}