{"product_id":"disciplined-entrepreneurship-startup-tactics-paul-cheek-9781394223350","title":"Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan Into a Business","description":"\u003cp\u003e\u003cb\u003eA hands-on, practical roadmap to get from great idea to successful company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.\u003c\/p\u003e \u003cp\u003eThis is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions\u003c\/li\u003e \u003cli\u003eTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product\u003c\/li\u003e \u003cli\u003eMethods for equity distribution that minimize conflict and maximize investor return\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eAn invaluable resource for founders and entrepreneurs, \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics \u003c\/i\u003ewill also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Cheek\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394223358\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394223350\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.58h x 8.58w x 0.79d","brand":"Paul Cheek","offers":[{"title":"Hardcover","offer_id":44522370498815,"sku":"9781394223350","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2b0a5823-5416-4486-90ae-b6440fa27ddc.jpg?v=1700156930","url":"https:\/\/www.whiterainbookhouse.com\/products\/disciplined-entrepreneurship-startup-tactics-paul-cheek-9781394223350","provider":"WR Book House","version":"1.0","type":"link"}