{"product_id":"discrimination-testing-in-sensory-evaluation-lauren-rogers-9780470671405","title":"Discrimination Testing in Sensory Evaluation","description":"\u003cp\u003e\u003cb\u003eProvides a complete and unified approach to discrimination testing in sensory evaluation\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSensory evaluation has evolved from simple \"taste testing\" to a distinct scientific discipline. Today, the application of sensory evaluation has grown beyond the food industry--it is a sophisticated decision-making tool used by marketing, research and development, and assurance in industries such as personal care, household care, cosmetics, fragrances, automobile manufacturing, and many others. Sensory evaluation is now a critical component in determining and understanding consumer acceptance and behavior. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSensory Evaluation: Discrimination Testing \u003c\/i\u003eprovides insights into the application of sensory evaluation throughout the entire product life cycle, from development to marketing. Filled with practical information and step-by-step guidance, this unique reference is designed to help users apply paired comparison tests, duo-trio tests, triangle tests, similarity tests, and various other discrimination tests in a broad range of product applications. Comprehensive chapters written by leading experts provide up-to-date coverage of traditional and cutting-edge techniques and applications in the field. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAddresses the theoretical, methodological, and practical aspects of discrimination testing \u003c\/li\u003e \u003cli\u003eCovers a broad range of products and all of the senses\u003c\/li\u003e \u003cli\u003eDescribes basic and more complex discrimination techniques\u003c\/li\u003e \u003cli\u003eDiscusses the real-world application of discrimination testing in sensory evaluation\u003c\/li\u003e \u003cli\u003eExplains different models in discrimination testing, such as signal detection theory and Thurstonian modelling\u003c\/li\u003e \u003cli\u003eFeatures detailed case studies for various tests such as A- not AR, 2-AFC, and Ranking among others to enable practitioners to perform each technique \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eSensory Evaluation: Discrimination Testing \u003c\/i\u003eis an indispensable reference and guide for sensory scientists, in academia and industry, as well as professionals working in R\u0026amp;D, quality assurance and control, and marketing. It is also an excellent textbook for university courses and industry vocational programs in Sensory Science.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lauren Rogers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470671408\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470671405\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003c\/p\u003e","brand":"Lauren Rogers","offers":[{"title":"Hardcover","offer_id":45896423145727,"sku":"9780470671405","price":179.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e696337a-5ea7-4b56-965b-459b68cc31c5.jpg?v=1721371362","url":"https:\/\/www.whiterainbookhouse.com\/products\/discrimination-testing-in-sensory-evaluation-lauren-rogers-9780470671405","provider":"WR Book House","version":"1.0","type":"link"}