{"product_id":"disney-culture-john-wills-9780813583327","title":"Disney Culture","description":"Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDisney Culture\u003c\/i\u003e proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. \u003cp\u003e\u003c\/p\u003e Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from \u003ci\u003eFrozen\u003c\/i\u003e to \u003ci\u003eFantasia\u003c\/i\u003e, from \u003ci\u003eMary Poppins\u003c\/i\u003e to S\u003ci\u003etar Wars: The Force Awakens\u003c\/i\u003e. But \u003ci\u003eDisney Culture\u003c\/i\u003e encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to \"the Disney Way.\" \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Wills\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0813583322\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780813583327\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rutgers University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.82h x 4.42w x 0.41d","brand":"John Wills","offers":[{"title":"Paperback","offer_id":43926408462591,"sku":"9780813583327","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a54889e2-d25b-4ec9-8386-83d26a4f9dd4.jpg?v=1681082923","url":"https:\/\/www.whiterainbookhouse.com\/products\/disney-culture-john-wills-9780813583327","provider":"WR Book House","version":"1.0","type":"link"}