{"product_id":"disruptive-technologies-and-business-innovation-jonas-yomboi-9789815322903","title":"Disruptive Technologies and Business Innovation: IoT in Perspective","description":"This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape. \u003cp\u003e\u003c\/p\u003eThe book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pricing strategies, promotion, and distribution channels. Readers will gain insights into how IoT integrates with marketing strategies to enhance customer experiences and improve decision-making through data-driven approaches. \u003cp\u003e\u003c\/p\u003eThe book also examines IoT's role in market research and highlights its transformative potential in specialized industries, such as smart manufacturing for fashion firms. By providing practical applications and real-world examples, this guide serves as an essential resource for professionals, researchers, and students seeking to understand IoT's role in business innovation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonas Yomboi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9815322907\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789815322903\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bentham Science Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.41d","brand":"Jonas Yomboi","offers":[{"title":"Paperback","offer_id":46867323846911,"sku":"9789815322903","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f99627a4-8dca-410c-884a-b82aa1036c35.jpg?v=1747454479","url":"https:\/\/www.whiterainbookhouse.com\/products\/disruptive-technologies-and-business-innovation-jonas-yomboi-9789815322903","provider":"WR Book House","version":"1.0","type":"link"}