{"product_id":"divide-and-conquer-harry-webber-9780471176336","title":"Divide and Conquer: Target Your Customers Through Market Segmentation","description":"Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, this book teaches readers that they need to know to conduct their own successful selective-marketing ad campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify markets precisely, how to get to know them inside and out, how to fashion a message they will hear and respond to, and how to find the perfect media mix to deliver the message.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harry Webber\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471176338\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471176336\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.28w x 0.90d","brand":"Harry Webber","offers":[{"title":"Hardcover","offer_id":48064988840191,"sku":"9780471176336","price":47.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_197056fe-0a5d-498a-bc55-bac85b747600.jpg?v=1768672392","url":"https:\/\/www.whiterainbookhouse.com\/products\/divide-and-conquer-harry-webber-9780471176336","provider":"WR Book House","version":"1.0","type":"link"}