{"product_id":"do-you-want-to-keep-joseph-b-pine-9781422140277","title":"Do You Want to Keep Your Customers Forever?","description":"\u003cp\u003eThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph B. Pine, Don Peppers, Martha Rogers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 142214027X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781422140277\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.60h x 6.06w x 0.28d","brand":"Joseph B. Pine","offers":[{"title":"Paperback","offer_id":44072942698751,"sku":"9781422140277","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_37d20255-6a00-4d10-b4db-a7ac12b15de2.jpg?v=1685444860","url":"https:\/\/www.whiterainbookhouse.com\/products\/do-you-want-to-keep-joseph-b-pine-9781422140277","provider":"WR Book House","version":"1.0","type":"link"}