{"product_id":"do-you-want-to-keep-joseph-b-pine-9781633694972","title":"Do You Want to Keep Your Customers Forever?","description":"\u003cp\u003eThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a \"learning relationship.\" Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph B. Pine, Don Peppers, Martha Rogers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1633694976\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781633694972\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 94\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.38d","brand":"Joseph B. Pine","offers":[{"title":"Hardcover","offer_id":44125118071039,"sku":"9781633694972","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ef5aaa1-c1e4-44d7-94e8-2429179d6d10.jpg?v=1687440747","url":"https:\/\/www.whiterainbookhouse.com\/products\/do-you-want-to-keep-joseph-b-pine-9781633694972","provider":"WR Book House","version":"1.0","type":"link"}