{"product_id":"doctor-who-matt-hills-9781137463319","title":"Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary","description":"The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Hills\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137463317\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137463319\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/20\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Matt Hills","offers":[{"title":"Hardcover","offer_id":47200123781375,"sku":"9781137463319","price":54.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/doctor-who-matt-hills-9781137463319","provider":"WR Book House","version":"1.0","type":"link"}