{"product_id":"does-marketing-need-reform-jagdish-n-sheth-9780765616982","title":"Does Marketing Need Reform?: Fresh Perspectives on the Future","description":"Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jagdish N. Sheth,Rajendra S. Sisodia\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 076561698X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780765616982\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/15\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.07h x 6.97w x 1.13d","brand":"Jagdish N. Sheth","offers":[{"title":"Hardcover","offer_id":48065111261439,"sku":"9780765616982","price":290.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1ba95505-c508-4889-bd7c-d8f87b0e3d1e.jpg?v=1768673062","url":"https:\/\/www.whiterainbookhouse.com\/products\/does-marketing-need-reform-jagdish-n-sheth-9780765616982","provider":"WR Book House","version":"1.0","type":"link"}