{"product_id":"doing-business-in-the-new-thomas-h-becker-9780313383816","title":"Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets","description":"\u003cp\u003e\u003cb\u003eThis hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eUnlike the \"old\" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDoing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition\u003c\/i\u003e serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making--and keeping--the deal.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas H. Becker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313383812\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313383816\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/18\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 04\/01\/2011 pg. 112","brand":"Thomas H. Becker","offers":[{"title":"Hardcover","offer_id":44055882498303,"sku":"9780313383816","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_959e74bb-fa3d-43e1-952f-5940824522a5.jpg?v=1685038330","url":"https:\/\/www.whiterainbookhouse.com\/products\/doing-business-in-the-new-thomas-h-becker-9780313383816","provider":"WR Book House","version":"1.0","type":"link"}