{"product_id":"doing-business-in-the-united-anatoly-zhuplev-9781947098206","title":"Doing Business in the United States: A Guide for Small Business Entrepreneurs with a Global Mindset","description":"This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anatoly Zhuplev, Matthew Stefl, Andrew Rohm\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1947098209\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781947098206\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.39d","brand":"Anatoly Zhuplev","offers":[{"title":"Paperback","offer_id":43978934583551,"sku":"9781947098206","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2092baf6-8ae3-41ca-87cd-db890a397276.jpg?v=1683243610","url":"https:\/\/www.whiterainbookhouse.com\/products\/doing-business-in-the-united-anatoly-zhuplev-9781947098206","provider":"WR Book House","version":"1.0","type":"link"}