{"product_id":"doing-marketing-research-alison-lawson-9781032972275","title":"Doing Marketing Research: Alternative Methods for Market Sensing","description":"\u003cp\u003eTraditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. \u003ci\u003eDoing Marketing Research\u003c\/i\u003e enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alison Lawson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032972270\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032972275\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.63d","brand":"Alison Lawson","offers":[{"title":"Hardcover","offer_id":48621912588543,"sku":"9781032972275","price":245.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/doing-marketing-research-alison-lawson-9781032972275","provider":"WR Book House","version":"1.0","type":"link"}