{"product_id":"doing-research-in-fashion-and-yuniya-kawamura-9781350089778","title":"Doing Research in Fashion and Dress: An Introduction to Qualitative Methods","description":"\u003cp\u003eWhether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eDoing Research in Fashion and Dress\u003c\/i\u003e begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. \u003cp\u003e\u003c\/p\u003eBy contextualizing history, theory and practice \u003ci\u003eDoing Research in Fashion and Dress \u003c\/i\u003eoffers: \u003cbr\u003e-A systematic examination of qualitative research methods in fashion studies in social sciences. \u003cbr\u003e-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.\u003cbr\u003e-An accessible grounding in contemporary fashion studies literature.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yuniya Kawamura\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 135008977X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350089778\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.20d","brand":"Yuniya Kawamura","offers":[{"title":"Paperback","offer_id":44072924938495,"sku":"9781350089778","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_79208a07-5652-4c04-8c31-a8dfeb24f458.jpg?v=1685444753","url":"https:\/\/www.whiterainbookhouse.com\/products\/doing-research-in-fashion-and-yuniya-kawamura-9781350089778","provider":"WR Book House","version":"1.0","type":"link"}