{"product_id":"dollars-through-the-doors-richard-germain-9780313299216","title":"Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America","description":"By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff. Bankers focused on building confidence among the populace, increasing transaction speed, and increasing security of operations. They also developed special marketing mixes based on gender, age, and affinity groups. They were also aware of the need to develop a positive spirit among the bank staff to increase productivity and to create better customer relations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Germain\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313299218\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313299216\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Richard Germain","offers":[{"title":"Hardcover","offer_id":48587615961343,"sku":"9780313299216","price":100.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/dollars-through-the-doors-richard-germain-9780313299216","provider":"WR Book House","version":"1.0","type":"link"}