{"product_id":"donor-cultivation-and-the-donor-deborah-kaplan-polivy-9781118603772","title":"Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising","description":"\u003cb\u003eA fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits\u003c\/b\u003e \u003cp\u003eA guide to better and more strategic fundraising, \u003ci\u003eDonor Cultivation and the Donor Life Cycle Map\u003c\/i\u003e presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters--cultivation and the lifecycle map--can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStep-by-step guidance and practical tools for understanding and making the most of the donor lifecycle\u003c\/li\u003e \u003cli\u003eCoverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process\u003c\/li\u003e \u003cli\u003eFeatures a companion website with a variety of online tools to help readers implement key concepts\u003c\/li\u003e \u003cli\u003ePart of the Wiley Nonprofit Authority Series\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDonor Cultivation and the Donor Life Cycle Map\u003c\/i\u003e seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last--an endowment that keeps on giving even after death.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Deborah Kaplan Polivy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 111860377X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118603772\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/18\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.70w x 0.70d","brand":"Deborah Kaplan Polivy","offers":[{"title":"Hardcover","offer_id":43924131873023,"sku":"9781118603772","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_96393840-b8a3-4820-b60a-61da3f844d1d.jpg?v=1681068665","url":"https:\/\/www.whiterainbookhouse.com\/products\/donor-cultivation-and-the-donor-deborah-kaplan-polivy-9781118603772","provider":"WR Book House","version":"1.0","type":"link"}