{"product_id":"dont-be-yourself-tomas-chamorro-premuzic-9781647829834","title":"Don't Be Yourself: Why Authenticity Is Overrated (and What to Do Instead)","description":"\u003cp\u003e\u003cb\u003eThe surprising science of why being authentic holds you back--from the author of \u003ci\u003eWhy Do So Many Incompetent Men Become Leaders? (and How to Fix It)\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Just be yourself\" might be the worst advice you've ever received.\u003c\/p\u003e\u003cp\u003eFor years, we've been told that authenticity is the key to success--that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.\u003c\/p\u003e\u003cp\u003eThere's just one problem: science says it's wrong.\u003c\/p\u003e\u003cp\u003eDrawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley's authenticity worship to failed diversity programs, he exposes how our fixation on \"true selves\" undermines both individual and organizational success, not to mention empathy and prosocial behavior.\u003c\/p\u003e\u003cp\u003eThe most successful people aren't those who rigidly \"stay true to themselves\"--they're the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we don't just advance our careers--we become better humans: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOur moral compass strengthens.\u003c\/li\u003e\n\u003cli\u003eOur emotional intelligence deepens.\u003c\/li\u003e\n\u003cli\u003eOur leadership abilities soar.\u003c\/li\u003e\n\u003cli\u003eOur relationships flourish.\u003c\/li\u003e\n\u003cli\u003eOur personal growth accelerates.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBlending cutting-edge psychology with razor-sharp cultural critique, \u003ci\u003eDon't Be Yourself\u003c\/i\u003e doesn't just challenge conventional wisdom--it offers a playbook for long-lasting career success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tomas Chamorro-Premuzic\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1647829836\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781647829834\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Tomas Chamorro-Premuzic","offers":[{"title":"Hardcover","offer_id":47001696534783,"sku":"9781647829834","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c3f5a648-2426-4748-9012-c7de6c1ae0a5.jpg?v=1751601859","url":"https:\/\/www.whiterainbookhouse.com\/products\/dont-be-yourself-tomas-chamorro-premuzic-9781647829834","provider":"WR Book House","version":"1.0","type":"link"}