{"product_id":"dont-go-viral-dan-englander-9781516998784","title":"Don't Go Viral","description":"Marketing gurus everywhere are telling you to invest in video. You might be tempted rush into production or launch a hasty campaign, but not so fast  You probably have limited budget, and the stakes are too high to overspend on mediocre content. \u003cp\u003e\u003c\/p\u003eSo if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more. \u003cp\u003e\u003c\/p\u003eAs the first employee and Senior Account Manager at the New York animation studio IdeaRocket, Dan Englander worked with Venmo, Electronic Arts, and many Fortune 500s. From his experiences, he lays out a step-by-step blueprint for achieving results from video marketing.\u003cem\u003eDon't Go Viral\u003c\/em\u003e will teach you to rethink and leverage the most powerful marketing medium.Learn how to: \u003cli\u003eFind Target ROI\u003cbr\u003e Use a 5-step process. Know what you hope to gain BEFORE spending money. \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\u003cli\u003eModel Your Results\u003cbr\u003e Review relevant case studies and plan for success. \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\u003cli\u003eWin With YouTube\u003cbr\u003e Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced video marketers. \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\u003cli\u003eFit Video Marketing Into Your Funnel\u003cbr\u003e Avoid squandering your video's power. Show it to the right audience at the right time. \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\u003cli\u003eApply Distribution Strategies, Tools, and Hacks\u003cbr\u003e Access a library of specific methods for increasing your conversions, sales, and audience.\u003cbr\u003e\n\u003c\/li\u003e\u003cbr\u003eVideo can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. \u003cem\u003eDon't Go Viral\u003c\/em\u003e will start you on the right path.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan Englander\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1516998782\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781516998784\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.20d","brand":"Dan Englander","offers":[{"title":"Paperback","offer_id":46070293364991,"sku":"9781516998784","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5fb71a7f-586a-4f31-bcdd-1f8d2c13afaf.jpg?v=1724242832","url":"https:\/\/www.whiterainbookhouse.com\/products\/dont-go-viral-dan-englander-9781516998784","provider":"WR Book House","version":"1.0","type":"link"}