{"product_id":"dont-just-brand-there-do-martha-bartlett-piland-9781956370805","title":"Don't Just Brand There, Do Something: A Blueprint for Financial Brands That Stand Up, Stand Out, and Stand the Test of Time","description":"\u003cb\u003eWhether you're branding a de novo bank, a well-established institution, or a fintech, building a brand with substance beyond the quippy slogan requires two things: \u003c\/b\u003e\u003cbr\u003e\u003col\u003e\n\u003cli\u003eFinding something unique and ownable, and\u003c\/li\u003e\n\u003cli\u003e Taking action with it.\u003c\/li\u003e\n\u003c\/ol\u003e That means baking in actions that support this position throughout the entire organization. Every day, with every person. \u003cp\u003e\u003c\/p\u003eIf you can do that, no one--I mean no one--can stack up to you. That's because you will have seized a position that delivers unequaled value to customers, employees, and stockholders that no one else can replicate. \u003cp\u003e\u003c\/p\u003eFor those brave enough and bold enough, this book will show you how to do just that. If you're ready to be more than a commodity in the marketplace and be positioned for longterm success, this is \u003ci\u003ea must-read\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e Actually, it's a must-do.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martha Bartlett Piland\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1956370803\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781956370805\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Clovercroft Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.40d","brand":"Martha Bartlett Piland","offers":[{"title":"Paperback","offer_id":46767395668223,"sku":"9781956370805","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9536e18e-b247-4f4b-9e66-1093d468b77e.jpg?v=1744169692","url":"https:\/\/www.whiterainbookhouse.com\/products\/dont-just-brand-there-do-martha-bartlett-piland-9781956370805","provider":"WR Book House","version":"1.0","type":"link"}