{"product_id":"down-to-business-clara-villarosa-9781583333549","title":"Down to Business: The First 10 Steps to Entrepreneurship for Women","description":"\u003cb\u003e A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e At age fifty-two, after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eDown to Business\u003c\/i\u003e expands on Villarosa's proven \"First 10 Steps to Entrepreneurship for Women\" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on: \u003cp\u003e\u003c\/p\u003e ?How to develop realistic business ideas by researching the industry \u003cp\u003e\u003c\/p\u003e ?Analyzing a competitor's marketing approach and attracting your ideal customer \u003cp\u003e\u003c\/p\u003e ? Accumulating the start-up funds you need, from recruiting investors to using loans wisely \u003cp\u003e\u003c\/p\u003e ?Scouting the ideal location \u003cp\u003e\u003c\/p\u003e ? Creating a sound business plan-and beyond-with a simple, step-by-step strategy \u003cp\u003e\u003c\/p\u003e Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, \u003ci\u003eDown to Business\u003c\/i\u003e will get you motivated to dust off your dream and get your plan into action.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Clara Villarosa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1583333541\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781583333549\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Adult Hc\/Tr\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.96h x 5.98w x 0.69d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eEbony\u003c\/i\u003e 10\/01\/2009 pg. 43","brand":"Clara Villarosa","offers":[{"title":"Paperback","offer_id":44616687583487,"sku":"9781583333549","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3282b027-a138-4ea9-87b9-63f579e80aac.jpg?v=1703021734","url":"https:\/\/www.whiterainbookhouse.com\/products\/down-to-business-clara-villarosa-9781583333549","provider":"WR Book House","version":"1.0","type":"link"}