{"product_id":"drag-as-marketplace-mikko-laamanen-9781529237450","title":"Drag as Marketplace: Contemporary Cultures, Identities and Business","description":"\u003cp\u003eToday drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. \u003c\/p\u003e\u003cp\u003e Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. \u003c\/p\u003e\u003cp\u003e Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mikko Laamanen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529237459\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529237450\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bristol University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.48d","brand":"Mikko Laamanen","offers":[{"title":"Paperback","offer_id":48487414989055,"sku":"9781529237450","price":41.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b42cd917-5262-470c-95f2-84ffd0495239.jpg?v=1778060363","url":"https:\/\/www.whiterainbookhouse.com\/products\/drag-as-marketplace-mikko-laamanen-9781529237450","provider":"WR Book House","version":"1.0","type":"link"}