{"product_id":"dream-ticketr-business-strategy-in-annie-brooking-9780359111916","title":"Dream Ticket(R) Business Strategy in the Digital Age","description":"How do you know which goals to choose for your business to maximise its success? This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 \"assets\" which comprise the Intellectual Capital of the business. These assets are intangible: - Market Assets which give a business power in the marketplace - Intellectual Property Assets which are assets of the mind protectable in law - Infrastructure Assets which give a business internal strength - Human Centred Assets which are assets a business has by way of its employees and subcontractors. Dream Ticket uses a powerful visualisation method to track a business over time so it's easy to see if the business is moving towards achieving its goals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Annie Brooking\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0359111912\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780359111916\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.38d","brand":"Annie Brooking","offers":[{"title":"Paperback","offer_id":48443337146623,"sku":"9780359111916","price":11.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bb689e71-e998-487f-861a-2a051aaa2a69.jpg?v=1777204835","url":"https:\/\/www.whiterainbookhouse.com\/products\/dream-ticketr-business-strategy-in-annie-brooking-9780359111916","provider":"WR Book House","version":"1.0","type":"link"}