{"product_id":"dreamers-and-unicorns-abhijit-bhaduri-9780143459347","title":"Dreamers and Unicorns","description":"DREAMERS: Most Dreamers or early-stage startups, know how to build products, not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint.UNICORNS: Three curses the Unicorns have to watch for-a narcissistic leader, a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers.MARKET SHAPERS: A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities.INCUMBENTS: Many Incumbents were once Market Shapers and Unicorns. The leaders don't know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Abhijit Bhaduri\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0143459341\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780143459347\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Random House India Pvt. Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.51h x 5.57w x 1.09d","brand":"Abhijit Bhaduri","offers":[{"title":"Paperback","offer_id":44131917594879,"sku":"9780143459347","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_056f2b1c-3245-4390-b26f-a5db7e4486ed.jpg?v=1687477160","url":"https:\/\/www.whiterainbookhouse.com\/products\/dreamers-and-unicorns-abhijit-bhaduri-9780143459347","provider":"WR Book House","version":"1.0","type":"link"}