{"product_id":"drilling-down-jim-novo-9781591135197","title":"Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition","description":"Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jim Novo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591135192\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591135197\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Booklocker.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/18\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 356\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.79d","brand":"Jim Novo","offers":[{"title":"Paperback","offer_id":43938470953215,"sku":"9781591135197","price":101.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_835599b5-2da8-4ae7-88d6-476d18a1ba8a.jpg?v=1681435871","url":"https:\/\/www.whiterainbookhouse.com\/products\/drilling-down-jim-novo-9781591135197","provider":"WR Book House","version":"1.0","type":"link"}