{"product_id":"driven-kevin-eason-9781473684553","title":"Driven: The Men Who Made Formula One","description":"\u003cp\u003eFormula One is speed, glamour, danger - and eye-watering wealth. \u003ci\u003eDriven: The Men Who Made Formula One \u003c\/i\u003etells how a small group of extraordinary men transformed Formula One from a niche sport played out on primitive tracks surrounded by hay bales and grass verges into a  1 billion circus performing in vast theatres of entertainment all over the world. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eLed by Bernie Ecclestone, the billionaire ringmaster, this clique started by scraping a living to go racing and ended up creating space-age cars, turning drivers from amateur gladiators into multimillion-pound superstars, like Ayrton Senna and Lewis Hamilton, while the names of Ferrari, McLaren and Williams are now as familiar around the world as Manchester United or Real Madrid. \u003cp\u003e\u003c\/p\u003eFor 20 years, Kevin Eason watched how these men operated like a sporting Mafia, protecting each other while squabbling over the vast wealth pouring into the sport. As motor racing correspondent for \u003ci\u003eThe Times \u003c\/i\u003eand then with \u003ci\u003eThe Sunday Times\u003c\/i\u003e, Eason was privileged to have a ringside seat as this cabal of wealthy characters ruled and then were pushed out of the sport they created. \u003cp\u003e\u003c\/p\u003eThis colourful and compelling account of the extraordinary flourishing of Formula One explores the quirks and extravagances of the men who converged - in one generation - to shape their sport; disparate characters with a common impulse: they were racers - and they were driven.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Eason\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1473684552\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781473684553\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hodder \u0026amp; Stoughton\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.00w x 1.20d","brand":"Kevin Eason","offers":[{"title":"Paperback","offer_id":44048805265663,"sku":"9781473684553","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_636e5410-b8de-47f3-99f3-862899bd73c7.jpg?v=1684997935","url":"https:\/\/www.whiterainbookhouse.com\/products\/driven-kevin-eason-9781473684553","provider":"WR Book House","version":"1.0","type":"link"}