{"product_id":"driving-technical-change-terrence-ryan-9781934356609","title":"Driving Technical Change: Why People on Your Team Don't Act on Good Ideas, and How to Convince Them They Should","description":"Your co-workers' resistance to new technologies can be baffling. Logical arguments can fail. If you don't do politics, you will fail. With _Driving Technical Change_, by Terrence Ryan, you'll learn to read users' \"patterns of resistance\"-and then dismantle their objections. Every developer must master the art of evangelizing. With these techniques and strategies, you'll help your organization adopt your solutions-without selling your soul to organizational politics.\u003cbr\u003e \u003cbr\u003e Finding cool languages, tools, or development techniques is easy-new ones are popping up every day. Convincing co-workers to adopt them is the hard part. The problem is political, and in political fights, logic doesn't win for logic's sake. Hard evidence of a superior solution is not enough. But that reality can be tough for programmers to overcome. \u003cbr\u003e \u003cbr\u003e In \u003ci\u003eDriving Technical Change: Why People On Your Team Don't Act on Good Ideas, and How to Convince Them They Should\u003c\/i\u003e, Adobe software evangelist Terrence Ryan breaks down the patterns and types of resistance technologists face in many organizations. \u003cbr\u003e \u003cbr\u003e You'll get a rich understanding of what blocks users from accepting your solutions. From that, you'll get techniques for dismantling their objections-without becoming some kind of technocratic Machiavelli.\u003cbr\u003e \u003cbr\u003e In Part I, Ryan clearly defines the problem. Then in Part II, he presents \"resistance patterns\"-there's a pattern for each type of person resisting your technology, from The Uninformed to The Herd, The Cynic, The Burned, The Time Crunched, The Boss, and The Irrational. In Part III, Ryan shares his battle-tested techniques for overcoming users' objections. These build on expertise, communication, compromise, trust, publicity, and similar factors. In Part IV, Ryan reveals strategies that put it all together-the patterns of resistance and the techniques for winning buy-in. This is the art of organizational politics. \u003cbr\u003e \u003cbr\u003e In the end, change is a two-way street: In order to get your co-workers to stretch their technical skills, you'll have to stretch your soft skills. This book will help you make that stretch without compromising your resistance to playing politics. You can overcome resistance-however illogical-in a logical way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Terrence Ryan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1934356603\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781934356609\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pragmatic Bookshelf\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/28\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.50w x 0.40d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 04\/01\/2011 pg. 99","brand":"Terrence Ryan","offers":[{"title":"Paperback","offer_id":43989542830335,"sku":"9781934356609","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_51923d08-9b51-4325-9d89-b0d2ca95a0d6.jpg?v=1683300103","url":"https:\/\/www.whiterainbookhouse.com\/products\/driving-technical-change-terrence-ryan-9781934356609","provider":"WR Book House","version":"1.0","type":"link"}