{"product_id":"dynamics-of-niche-tourism-in-thinaranjeney-thirumoorthi-9781806863167","title":"Dynamics of Niche Tourism in Malaysia","description":"\u003cp\u003e\u003cem\u003eDynamics of Niche Tourism in Malaysia\u003c\/em\u003e explores the evolving landscape of Malaysia's tourism industry, with a particular focus on the potential of niche tourism to drive sustainable growth. The book examines a wide range of specialised tourism segments--including nature based tourism, experiential travel, medical and wellness tourism, responsible, luxury, wedding, Muslim-friendly, and gastronomic tourism --and evaluates their role in reinforcing Malaysia's position as a diverse and distinctive destination. Drawing on national strategies such as the \u003cem\u003eMalaysia Truly Asia\u003c\/em\u003e campaign and the Tourism Malaysia Marketing Plan 2022-2026, the text highlights the efforts of various stakeholders in navigating ongoing challenges related to business rejuvenation, infrastructure, and policy alignment.\u003c\/p\u003e \u003cp\u003eCombining industry data, strategic analysis, and technological insights, the book also investigates how digital transformation is reshaping tourist engagement and service delivery. Key chapters address the socio-cultural, environmental, and economic impacts of niche tourism, as well as the implications for long-term sustainability. An essential resource for scholars, students, policymakers, and practitioners seeking a deeper understanding of the dynamics shaping Malaysia's tourism sector and the strategic opportunities within niche markets to achieve sustainable tourism development.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thinaranjeney Thirumoorthi,Farzana Parveen Tajudeen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1806863162\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781806863167\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Thinaranjeney Thirumoorthi","offers":[{"title":"Hardcover","offer_id":48240982982911,"sku":"9781806863167","price":115.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ea1a54fa-d17a-4f15-b94b-c081f5115cb3.jpg?v=1772652220","url":"https:\/\/www.whiterainbookhouse.com\/products\/dynamics-of-niche-tourism-in-thinaranjeney-thirumoorthi-9781806863167","provider":"WR Book House","version":"1.0","type":"link"}