{"product_id":"e-commerce-for-new-enterprises-riley-mitchell-9780984377930","title":"E-Commerce for New Enterprises: Lessons \u0026 Select Case Studies","description":"These lessons and select case studies are part of an on-going curriculum and simulations development project between the College of Saint Scholastica's School of Business and Technology (SBT) and Learning-Games.net (www.learningames.net), and are designed to help students explore the field of E-commerce for new enterprises through case simulations and role-playing game (RPG) scenarios. In addition, they can be used in combination with a queueing theory model and both continuous, as well as discrete-event simulations. The related RPG scenarios focus on real-life systems found in e-commerce and internet marketing. \u003cp\u003e Through the lessons and case studies presented in this collection, students will explore mission critical e-commerce systems designed to teach and explore expanding real-world online storefronts, or creating virtual startups, and show how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting new products to the world. Including: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCovers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond \u003c\/li\u003e\n\u003cli\u003eHighlights business issues that are of particular concern to online entrepreneurs \u003c\/li\u003e\n\u003cli\u003eWalks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools \u003c\/li\u003e\n\u003cli\u003eProvides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Riley Mitchell, Nafisa Osman, Jack Peru\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 098437793X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780984377930\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGrawhill\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.30d","brand":"Riley Mitchell","offers":[{"title":"Paperback","offer_id":47199913574655,"sku":"9780984377930","price":48.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_10a91188-7c70-4864-ba4a-547795dd7d06.jpg?v=1756785568","url":"https:\/\/www.whiterainbookhouse.com\/products\/e-commerce-for-new-enterprises-riley-mitchell-9780984377930","provider":"WR Book House","version":"1.0","type":"link"}