{"product_id":"e-commerce-growth-strategy-kunle-campbell-9781398607989","title":"E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers","description":"\u003cp\u003e\u003cb\u003eIncrease visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by an experienced e-commerce growth advisor and operator, \u003cb\u003e \u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. \u003cb\u003e\u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kunle Campbell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398607983\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398607989\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.91d","brand":"Kunle Campbell","offers":[{"title":"Paperback","offer_id":44213359018239,"sku":"9781398607989","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4935249c-284d-44f2-9a9a-4dbb136cbb66.jpg?v=1692113430","url":"https:\/\/www.whiterainbookhouse.com\/products\/e-commerce-growth-strategy-kunle-campbell-9781398607989","provider":"WR Book House","version":"1.0","type":"link"}