{"product_id":"e-commerce-website-optimization-dan-croxen-john-9781789664423","title":"E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It","description":"\u003cp\u003e\u003cb\u003eConversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGrounded in best-practice theory and research, \u003cb\u003e\u003ci\u003eE-commerce Website Optimization\u003c\/i\u003e\u003c\/b\u003e brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. \u003cp\u003e\u003c\/p\u003eIn the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools.\u003cb\u003e\u003ci\u003e E-commerce Website Optimization\u003c\/i\u003e\u003c\/b\u003e is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan Croxen-John, Johann Van Tonder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 178966442X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789664423\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.74d","brand":"Dan Croxen-John","offers":[{"title":"Paperback","offer_id":43991453335807,"sku":"9781789664423","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_826abda5-1bd7-4223-938e-087cbb89b9ae.jpg?v=1683310386","url":"https:\/\/www.whiterainbookhouse.com\/products\/e-commerce-website-optimization-dan-croxen-john-9781789664423","provider":"WR Book House","version":"1.0","type":"link"}