{"product_id":"east-commerce-marco-gervasi-9781119230885","title":"East-Commerce: China E-Commerce and the Internet of Things","description":"\u003cb\u003eA New E-Commerce Model is Coming from the East\u003cb\u003e--\u003c\/b\u003eit is More Advanced and it is Spreading Worldwide\u003c\/b\u003e \u003cp\u003eChina is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade.\u003c\/p\u003e \u003cp\u003eFeaturing hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEast-Commerce\u003c\/i\u003e enables you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how China's e-commerce explosion began and where it is heading\u003c\/li\u003e \u003cli\u003eSee where China is shaping investments and innovation all over the globe\u003c\/li\u003e \u003cli\u003eExamine why China's model is better suited for developing economies\u003c\/li\u003e \u003cli\u003eGo in-depth into how and where others are finding opportunity and success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe new business models coming out of China offer a variety of new growth opportunities to international companies. Understanding how China's online market operates gives you the edge when building a global strategy.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eEast-Commerce\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"I have never read such a penetrating exploration of China's e-commerce scene. Not only does it cover the unique characteristics of China's e-commerce landscape but it also delves into the cultural motivators of the Chinese people who are uniquely passionate about online shopping.\"\u003cbr\u003e\u003cb\u003e--\u003c\/b\u003e\u003cb\u003eTOM DOCTOROFF, CEO, J Walter Thomson Asia, author of \u003ci\u003eBillions\u003c\/i\u003e and \u003ci\u003eWhat Chinese Want\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"As China now becomes the world's largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China.\" \u003cbr\u003e\u003cb\u003e\u003cb\u003e--\u003c\/b\u003eAMY LO, \u003c\/b\u003e \u003cb\u003eGroup Managing Director and Chief Executive, UBS Hong Kong\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia's emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I've seen.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e--\u003c\/b\u003ePORTER ERISMAN, \u003c\/b\u003e \u003cb\u003eformer VP, Alibaba; author, \u003ci\u003eAlibaba's World\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Inquisitive and well-articulated, East-Commerce describes in a unique way how China is leapfrogging the West in many key online sectors\u003cb\u003e\"\u003c\/b\u003ea must read.\"\u003cbr\u003e\u003cb\u003e--\u003c\/b\u003e\u003cb\u003eJOHN LINDFORS, Managing Partner and Director, DST Investment Management, former Partner Goldman Sachs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"East Commerce provides incredible insight into the technological and cultural changes going on in China. It is especially valuable for multinational companies doing business in China to re-frame their thinking and marketing approach and to build loyalty in this massive market.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e--\u003c\/b\u003eCHANDOS QUILL, VP Global Data Solutions, Merkle Inc.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"East-Commerce gives an insider's perspective on what it's like to operate in the biggest e-commerce market in the world\u003cb\u003e\"\u003c\/b\u003eeach one of my team members has this book on their desk.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e--\u003c\/b\u003eBRUNO FELTRACCO, VP and Managing Director, The North Face Asia Pacific\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Marco Gervasi delivers crucial insight into the global implications associated with the increasing relevance and reach of the 'East-Commerce' model.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e--\u003c\/b\u003eMICHAEL INJAYCHOCK, Sr. Director, Touchpoint Optimization, Eli Lilly and Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"East-Commerce reads more like a novel than a text book as it details the evolution of the Chinese ecommerce marketplace and offers great insight into how to successfully navigate the complicated landscape.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e--\u003c\/b\u003eRICHARD RUSSELL, Director Media Strategy, Deckers Outdoor Corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Digital disruption is taking place with incredible speed and intensity in China and with it, tremendous innovation and entrepreneurship. Marco Gervasi has chronicled this development with first-hand knowledge and experience in this book. I recommend it to those who care about what is truly changing China and therefore, the world.\"\u003cbr\u003e\u003cb\u003e--\u003c\/b\u003e\u003cb\u003eEDWARD TSE, author, \u003ci\u003eChina's Disruptors\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marco Gervasi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119230888\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119230885\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/02\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.70d","brand":"Marco Gervasi","offers":[{"title":"Hardcover","offer_id":48807882096895,"sku":"9781119230885","price":27.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/east-commerce-marco-gervasi-9781119230885","provider":"WR Book House","version":"1.0","type":"link"}