{"product_id":"eccentric-marketing-said-a-baaghil-9780595465934","title":"Eccentric Marketing: Awakening the Arab Business World to the Benefits of Branding","description":"\u003cp\u003eIn \u003ci\u003eEccentric Marketing\u003c\/i\u003e, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy.\u003c\/p\u003e \u003cp\u003eUsing real-world examples, \u003ci\u003eEccentric Marketing\u003c\/i\u003e analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEccentric Marketing\u003c\/i\u003e details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive.\u003c\/p\u003e \u003cp\u003eBaaghil's visionary concepts for building and integrating a powerful brand make \u003ci\u003eEccentric Marketing\u003c\/i\u003e the must-have marketing guide for leading-edge companies operating in the Middle East.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Said A. Baaghil\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595465935\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595465934\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/28\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.27d","brand":"Said A. Baaghil","offers":[{"title":"Paperback","offer_id":48443574190335,"sku":"9780595465934","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7bd316bf-5dc6-4569-a01a-643384ddfa83.jpg?v=1777206358","url":"https:\/\/www.whiterainbookhouse.com\/products\/eccentric-marketing-said-a-baaghil-9780595465934","provider":"WR Book House","version":"1.0","type":"link"}