{"product_id":"eco-illusions-pawan-kumar-9781836627838","title":"Eco Illusions: Unmasking Greenwashing in the Shared Economy","description":"\u003cp\u003eSome businesses engage in \"greenwashing\" or \"shared washing,\" creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally conscious than they actually are.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eEco Illusions: Unmasking Greenwashing in the Shared Economy\u003c\/em\u003e explores the trends, issues, practices, and models of greenwashing within the shared economy. This edited collection examines the strategic and operational tactics that companies use to promote misleading environmental claims and create eco-friendly images that may not reflect reality. Authors analyse how shared economy businesses employ greenwashing strategies to present themselves as environmentally conscious, even when their actions contradict their claims. The collection provides recommendations for establishing credible Environmental, Social, and Governance (ESG) standards and legal regulations. It also offers practical advice to stakeholders on how to verify green claims and encourages companies to adopt ethical practices and greater transparency in their operations.\u003c\/p\u003e \u003cp\u003eBy equipping readers with knowledge and practical tools to identify misleading environmental claims, \u003cem\u003eEco Illusions\u003c\/em\u003e empowers stakeholders to advocate for more authentic and transparent business practices in the shared economy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pawan Kumar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1836627831\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781836627838\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.88d","brand":"Pawan Kumar","offers":[{"title":"Hardcover","offer_id":48460254707967,"sku":"9781836627838","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_83610306-872f-401a-b237-048de227f518.jpg?v=1777413553","url":"https:\/\/www.whiterainbookhouse.com\/products\/eco-illusions-pawan-kumar-9781836627838","provider":"WR Book House","version":"1.0","type":"link"}