{"product_id":"economics-for-managers-paul-farnham-9780132773706","title":"Economics for Managers","description":"\u003ci\u003eFor students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics.\u003c\/i\u003e \u003ci\u003e \u003c\/i\u003e \u003ci\u003eEconomics for Managers \u003c\/i\u003epresents the fundamental ideas of microeconomics and macroeconomics and integrates them from a \u003cb\u003emanagerial decision-making perspective\u003c\/b\u003e in a framework that can be used in a single-semester course.   To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.  This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.  \u003cb\u003e \u003c\/b\u003e The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Farnham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0132773708\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780132773706\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/12\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 552\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.70w x 0.90d","brand":"Paul Farnham","offers":[{"title":"Hardcover","offer_id":44069373968639,"sku":"9780132773706","price":299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8369729c-5efd-4b77-822f-573cfbf88bef.jpg?v=1685424362","url":"https:\/\/www.whiterainbookhouse.com\/products\/economics-for-managers-paul-farnham-9780132773706","provider":"WR Book House","version":"1.0","type":"link"}